ijiwei Talk EP94: How would Honor find its position in high-end smartphone market?

With a series of launch events in the last few months, the competition in smartphone market has become more and more fierce. New to the game as an independent player, would Honor be able to compete with Apple and Samsung to find its position in the high-end smartphone market as promised? Here’s how Tarun Pathak, Research Director with Counterpoint Technology Market Research, thinks of Honor’s marketing strategy.